Living entity looks at all objects in the material world with a vision of what is in it for me. This is called the enjoyer mentality. But the moment it sees Krsna, it wants to sacrifice everything for Him, be the insignificant dust that may be kicked away by His entourage and suffer endlessly for Him. This is the kind of quality Supreme Personality of Godhead Krishna possesses. atmaramas ca munayo, nirgrantha apy urukrame kurvanty ahaitukim bhaktim, ittam-bhuta-guno harih. This is the meaning of Mukunda, one who makes even liberation (mukti) look insignificant.
That is why when living entities become conscious of Krishna, the world will automatically become spotlessly perfect, just as when sun rises darkness is automatically dispelled. But this response cannot awaken in a person who is attached to anything else of this world, just as one cannot even touch the ocean when one chooses to remain on the shore. Krishna is not an option but He is like the ocean. To know this one must read Srimad Bhagavatam and its higher study Chaitanya Charitamrita. How can one even begin to swim if one leg is still on the shore? brahma-bhutah prasanatma, na socati na kanksati samah sarvesu bhutesu, mad-bhaktim labhate param. Of all attachments of this world, deep rooted consciousness of the opposite gender is the foremost, which cannot leave a person even at old age or death. That is why Srimad Bhagavatam, which describes the science of God, is not meant for the materialists. Unless such a materialist surrenders unto a perfected soul considering himself to be a fool helplessly bound in this material world, lives with such a perfected soul only to serve him leaving this artificial world for good and hears submissively from such a perfected soul, there is no escape. That is also the reason why the foremost devotee Prahlad heard Bhagavatam from ever liberated Narada Muni right while he was in the womb of his mother, where no material attachments can touch him. Thus he perfected his life by finally meeting the Supreme Lord face to face on the day of Narasimha Chaturdashi.